Effective date: November 4, 2026 · Last updated: November 4, 2026
What this policy covers
This policy explains what information New Hope Healthcare Institute collects through newhopehealthtn.com and how we use it.
Health information you share with us as a patient is also protected by our Notice of Privacy Practices, which controls wherever it gives you stronger protection.
Information we collect
- Information you type into our forms, such as your name, phone, email, date of birth, insurance provider, member ID, and message.
- Details of calls and texts you make to our admissions lines, as described below.
- Device and usage information collected by the tools listed below, only when they run.
We use form information to answer your inquiry, check your insurance benefits, and contact you about treatment.
Form submissions are delivered to our admissions team by email through our service providers, Resend and CallRail, which handle them for us under contract.
Cookies and tracking tools
| Tool | Provider | Purpose | When it runs |
|---|---|---|---|
| Necessary cookie (nh_consent) | New Hope | Remembers your cookie choice so we do not ask again on every page. | Always. |
| Vercel Web Analytics and Speed Insights | Vercel Inc. | Counts page visits and measures page speed in aggregate, without advertising profiles. | Only after you allow Analytics. |
| Google Ads tag (AW-10789338092) with Google Consent Mode | Google LLC | Sends only a form-submission conversion with the ad click ID. It sends no page details and none of your form answers, and we do not use it for remarketing or ad personalization. | Only after you allow Advertising, and never when your browser sends Global Privacy Control. It records no page views on any page and loads only after you submit a form, to count that submission. |
| CallRail call tracking | CallRail Inc. | Shows a tracking phone number, connects your call to admissions, and records which page or ad led to the call. | On every visit. |
We don't share the details you enter in our forms, including health, insurance, or contact details, with advertisers.
When you allow Advertising, the Google Ads tag only records that a form was sent, with a fixed conversion value. It receives no names, phone numbers, emails, or other form answers.
We do not use the Meta Pixel, Microsoft Clarity, or other advertising or session-recording tools.
Your choices
You can change your cookie choices at any time with the link in the footer of every page.
If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of targeted advertising and of any sale or sharing of your information.
With that signal on, the Google Ads tag does not load in your browser, even if you choose Accept All.
We do not sell personal information, and we do not respond to other Do Not Track signals.
Your state privacy rights
Depending on where you live, state law may give you the right to access, correct, or delete the personal information we hold about you.
You may also have the right to opt out of targeted advertising, and we honor Global Privacy Control as that request.
To make a request, contact our privacy contact below, and we will not treat you differently for using these rights.
Calls, call tracking, and call recording
When you call us, CallRail may show a different phone number and record your phone number, the time, the call length, and the ad or page that led to the call.
Calls may be recorded and transcribed for quality, training, and to help you with admissions.
Recordings are kept confidential and are handled under our Notice of Privacy Practices.
Text messages
Our text messaging terms, including how to stop messages, are in our Terms of Use.
Retention, security, and children
We keep inquiry information for 7 years, unless the law requires us to keep it longer.
We use administrative, technical, and physical safeguards to protect the information you share with us.
This website is not directed to children under 13, and parents or guardians should contact us about our teen program.
Changes to this policy
If we change this policy, we will post the new version on this page and update the date at the top.
Contact our privacy contact
Questions about this policy or a privacy request can go to our privacy contact:
Buddy ClayNew Hope Healthcare Institute
buddy@newhopehealthtn.com
865-800-0947
100 Glenleigh Ct Ste 101, Knoxville, TN 37934